Better targeting of paid search ads leads to lower CPC

04/25/2013 | MediaPost Communications

Better targeting is lowering the cost per click of paid search ads. The first quarter of 2013 saw the average CPC rate reach a five-quarter low of 39 cents, even as marketers enjoyed better conversion rates on networks such as Google and Yahoo-Bing, according to a report from Kenshoo. Compared with last year's first quarter, click-thru rates increased 62% to 1.68%, while click volume is 21% higher. Both factors may be contributing to lower a CPC rate, according to Kenshoo.

View Full Article in:

MediaPost Communications

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Director, Sales Training & Enablement
Pandora Media, Inc.
Oakland, CA
Marketing Manager/Director
Business Insurance
Chicago, IL
Marketing Manager/Director
Business Insurance
Chicago, IL
Senior Manager, Marketing
IAB
New York, NY
VP, Membership Sales
Mobile Marketing Association (MMA)
New York, NY