Collision-repair firm offers customers estimates via Twitter

04/25/2013 | Adweek

Maaco, a collision-repair and auto-painting specialist, says it has hit the jackpot with its "Twestimates" campaign, which lets consumers submit photos of their beat-up cars for a tweeted estimate of the repair cost. Despite having a tiny footprint on Twitter, Maaco's campaign drew hundreds of responses in its first day and has since led to more than 40 sales leads.

View Full Article in:

Adweek

Published in Briefs:

SmartBrief Job Listings for Media

Job Title Company Location
Director, Industry Initiatives (Digital Video and AdvancedTV)
Interactive Advertising Bureau
New York, NY
Account Executive, West Coast
DeviantART
Los Angeles, CA
Web Developer
Crain's New York Business
New York, NY