Movember, the men's health campaign that asks men to seek sponsorship in exchange for growing mustaches, raised more than $100 million in a month thanks to its use of social media and online community-building, says digital strategist Kory Klem. The campaign is successful because it offers fans a variety of tools to help get others involved in the cause, including social media and mobile applications, Klem writes.
Community-building tips from Movember
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