A CPA's objectivity and expertise is highly sought after in a business valuation, according to this article. That is why the CPA must communicate clearly which "role" he or she is playing in the valuation -- an adviser paid to determine a value that is most beneficial to the client or paid to provide an objective valuation. The nuances in these roles are important to recognize as well. Learn more about business valuation in the Forensic & Valuation Services Section on AICPA.org.
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