Dr Pepper Snapple Group planning movie, 7-Eleven promotions

04/25/2013 | Dallas Morning News (free content), The

Dr Pepper will launch a new movie promotion through tie-ins with the DVD rental operation Redbox as part of an effort to win back former customers. The company is planning a summertime campaign with 7-Eleven to target younger customers with three Snapple Lemon Daze flavors that will be available exclusively at the convenience store.

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Dallas Morning News (free content), The

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