Follow the buying-decision process to stop marketing waste

04/25/2013 | Forbes

Half of B2B marketing spend is wasted on a failure to understand the Customer Decision Journey, according to this McKinsey & Co. article. To fix this, you must understand how influential decision-makers think instead of identifying them as decision-makers, and re-examine outdated marketing models and reallocate resources based on those fresh market insights.

View Full Article in:

Forbes

Published in Briefs:

SmartBrief Job Listings for Media

Job Title Company Location
Affiliate Solutions Consultant
Conversant
Santa Barbara, CA
Yield Manager
Mashable
New York, NY