Google offers marketers a road map to digital

04/25/2013 | Adweek

Google Analytics is offering a tool for marketers that serves as a road map to the digital marketing process. The Customer Journey to Online Purchase breaks down by industry the importance of various stages in a consumer's online journey from awareness to consideration, intent and decision. "You can see different marketing channels and what position they're playing in the conversion funnel," said Google Analytics Engineering Director Paul Muret.

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