Hard Rock is looking to drive traffic to its cafes and hotels with a GPS locator and booking options on its interactive mobile site. Menus, a shopping option and a rewards program are also on offer. "Everything Hard Rock does from an online perspective is geared towards driving traffic to digital and physical Hard Rock properties," said Carin van Vuuren, chief marketing officer at Usablenet, which developed the site.
Hard Rock engages mobile users to drive traffic
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