Hard Rock engages mobile users to drive traffic

04/25/2013 | MobileCommerceDaily.com

Hard Rock is looking to drive traffic to its cafes and hotels with a GPS locator and booking options on its interactive mobile site. Menus, a shopping option and a rewards program are also on offer. "Everything Hard Rock does from an online perspective is geared towards driving traffic to digital and physical Hard Rock properties," said Carin van Vuuren, chief marketing officer at Usablenet, which developed the site.

View Full Article in:

MobileCommerceDaily.com

Published in Briefs:

SmartBrief Job Listings for Media

Job Title Company Location
Senior Manager, Marketing
IAB
New York, NY
VP, Membership Sales
Mobile Marketing Association (MMA)
New York, NY
Director Business and Legal Affairs
The Weather Channel
Atlanta, GA
Director, Industry Initiatives (Digital Video and AdvancedTV)
Interactive Advertising Bureau
New York, NY
Sr. Product Marketing Manager
TRUSTe
San Francisco, CA