Hispanic grocery shoppers prove a promising mobile audience

04/25/2013 | eMarketer

Hispanics are an especially rich target audience for mobile marketing in the grocery department, given their tendency toward social behavior on mobile devices and their grocery shopping habits, according to an eMarketer study. Hispanics typically spend 20% more on routine grocery trips, engage more with brands and use mobile devices more often while shopping than the general population.

View Full Article in:


Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Marketing Director, Mobile
NXP Semiconductors N.V.
San Jose, CA
Director of Digital Media and Marketing
Earl Enterprises
Orlando, FL
Director, Digital Research (Burbank or New York)
Warner Bros. Entertainment Inc.
Burbank, CA
Data Entry and Integrity Coordinator
Interactive Advertising Bureau
New York, NY
Director of Business Development - Denver/New York
Denver, CO