How to build good relationships with loyal customers

04/25/2013 | B2C Marketing Insider

Make your customers' problems your problems rather than simply trying to lessen the damage and keep your brand at the top of their minds with newsletters and e-mails, writes Jodi Beuder. She also recommends rewarding loyal customers with discounts and offers and devoting personal attention to your best customers. Gestures such as sending a customer a birthday card can go a long way in building a good relationship, she notes.

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