How Jimmy Fallon is gaining fans through Twitter

04/25/2013 | Inc. online (free registration)

Jimmy Fallon has 8.5 million followers on Twitter, and his followers' comments frequently wind up generating material for his late-night talk show. He creates hashtags and invites fans to use them, reading his favorites on-air. The frequent interaction has helped Fallon build a community and grow his base, writes Carrie Kerpen.

View Full Article in:

Inc. online (free registration)

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Senior Manager, Marketing
IAB
New York, NY
VP, Membership Sales
Mobile Marketing Association (MMA)
New York, NY
Director Business and Legal Affairs
The Weather Channel
Atlanta, GA
Director, Industry Initiatives (Digital Video and AdvancedTV)
Interactive Advertising Bureau
New York, NY
Sr. Product Marketing Manager
TRUSTe
San Francisco, CA