How the shave became a modern ritual in advertising

04/25/2013 | Adweek

Advertising that uses an image of a man shaving, usually with a child admiring him in the act, has been used in ads for everything from "Carnation condensed milk in 1942 to New York Life insurance today," writes Robert Klara. New York University professor Mark Crispin says, "What this kind of advertising did was establish shaving as a modern rite -- a signifier of manliness and paternalism."

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