Hyundai pulls U.K. commercial that references suicide

04/25/2013 | USA Today · Advertising Age (tiered subscription model)

Hyundai has apologized for a U.K. commercial made by in-house agency Innocean Worldwide that shows a man apparently attempting to commit suicide by running a hose from the tailpipe of his ix35 into the passenger-side window, only to reveal that he's enjoying the "100% water emissions" of the vehicle. "Suicide merits thoughtful discussion, not this type of treatment," said Hyundai Motor America CEO John Krafcik.

View Full Article in:

USA Today · Advertising Age (tiered subscription model)

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
VP, Client Partner, Digital Marketing
iCrossing, Inc.
Santa Monica, CA
Senior Regional Interactive Sales Manager
Comcast Spotlight
Bethesda, MD
Sales Executive, CafeMom.com and MamásLatinas.com
CafeMom
New York, NY
Marketing Services Director
Farm Journal Media
Rosemont, IL
Director, Revenue Operations - Technical Program Management
Pandora Media, Inc.
Oakland, CA