Hyundai pulls U.K. commercial that references suicide

04/25/2013 | USA Today · Advertising Age (tiered subscription model)

Hyundai has apologized for a U.K. commercial made by in-house agency Innocean Worldwide that shows a man apparently attempting to commit suicide by running a hose from the tailpipe of his ix35 into the passenger-side window, only to reveal that he's enjoying the "100% water emissions" of the vehicle. "Suicide merits thoughtful discussion, not this type of treatment," said Hyundai Motor America CEO John Krafcik.

View Full Article in:

USA Today · Advertising Age (tiered subscription model)

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Director, Industry Initiatives (Digital Video and AdvancedTV)
Interactive Advertising Bureau
New York, NY
Digital Ad Operations Specialist
Crain Communications
Nationwide, SL_Nationwide
Senior Manager, Marketing
IAB
New York, NY
Sr. Product Marketing Manager
TRUSTe
San Francisco, CA