Inside the creation of SAP's Test Lab

04/25/2013 | MarketingSherpa

The idea for SAP's Test Lab came about when digital marketing executive Shawn Burns realized that if it's "everybody's job" to do Web analytics, then "you quickly realize it's nobody's job." This case study looks at the founding of the Test Lab and the strategy behind it, as well as the processes that were put in place to get it up and running.

View Full Article in:

MarketingSherpa

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Director, Industry Initiatives (Digital Video and AdvancedTV)
Interactive Advertising Bureau
New York, NY
Digital Ad Operations Specialist
Crain Communications
Nationwide, SL_Nationwide
Senior Manager, Marketing
IAB
New York, NY
Sr. Product Marketing Manager
TRUSTe
San Francisco, CA