Inside the creation of SAP's Test Lab

04/25/2013 | MarketingSherpa

The idea for SAP's Test Lab came about when digital marketing executive Shawn Burns realized that if it's "everybody's job" to do Web analytics, then "you quickly realize it's nobody's job." This case study looks at the founding of the Test Lab and the strategy behind it, as well as the processes that were put in place to get it up and running.

View Full Article in:

MarketingSherpa

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Director - Web Marketing
The Culinary Institute of America
Hyde Park, NY
Sales Manager
mGage
Multiple Locations, SL_Multiple Locations
SEO
RetailMeNot
Austin, TX
Product Marketing Manager-B2C
RetailMeNot
Austin, TX
Partner Manager
RetailMeNot
Austin, TX