Inside the creation of SAP's Test Lab

04/25/2013 | MarketingSherpa

The idea for SAP's Test Lab came about when digital marketing executive Shawn Burns realized that if it's "everybody's job" to do Web analytics, then "you quickly realize it's nobody's job." This case study looks at the founding of the Test Lab and the strategy behind it, as well as the processes that were put in place to get it up and running.

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