Land Rover excludes vehicles from latest TV spot

04/25/2013 | Adweek

Land Rover's latest TV spot includes no image of the vehicle. Instead, human rough-terrain racers known as "traceurs" maneuver impressively through a forest to demonstrate Land Rover's similar agility at overcoming obstacles. The commercial is directed by Noam Murro of Biscuit Filmworks, working with Y&R New York.

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