Opinion: On-demand's rise reveals "absurdity" of a la carte TV model

04/25/2013 | Variety

In a world of on-demand viewing, entertaining the idea of a la carte TV "no longer makes a lick of sense," writes Variety's digital editor-in-chief, Andrew Wallenstein. "If a consumer is given the ability to cherrypick, say, Bravo, but forgo Disney Channel and Nickelodeon why would the same consumers be OK with paying for Bravo shows 'Rachel Zoe Project' and 'Watch What Happens Live' when all they want is 'Top Chef'? ... A la carte confuses the true brand currency of the TV kingdom: it's the shows, not the channels," Wallenstein argues.

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