PepsiCo starts a branded-content site for Mountain Dew

04/25/2013 | New York Times (tiered subscription model), The

A division of PepsiCo is consolidating brand content on a single online portal in a bid to make it a destination site for young males. PepsiCo Americas Beverages is teaming with Complex Media on Green-Label.com, with content "presented by Mountain Dew" and advertising handled by Complex. "This new digital destination will align everything we've done into a hub for youth culture," said Jamal Henderson, Mountain Dew senior brand manager.

View Full Article in:

New York Times (tiered subscription model), The

Published in Briefs:

SmartBrief Job Listings for Media

Job Title Company Location
Director, Operational Enablement and Excellence
Pandora Media, Inc.
Okaland, CA
Sales Director - ROBLOX (New York)
ROBLOX
NY
Programmatic Manager
A+E Networks
New York, NY
Assistant Professor or Instructor of Advertising
Loyola University Chicago
Chicago, IL
National Sales Manager/Midwest
American City Business Journals/The Business Journals
IL