PepsiCo starts a branded-content site for Mountain Dew

04/25/2013 | New York Times (tiered subscription model), The

A division of PepsiCo is consolidating brand content on a single online portal in a bid to make it a destination site for young males. PepsiCo Americas Beverages is teaming with Complex Media on Green-Label.com, with content "presented by Mountain Dew" and advertising handled by Complex. "This new digital destination will align everything we've done into a hub for youth culture," said Jamal Henderson, Mountain Dew senior brand manager.

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