PepsiCo starts a branded-content site for Mountain Dew

04/25/2013 | New York Times (tiered subscription model), The

A division of PepsiCo is consolidating brand content on a single online portal in a bid to make it a destination site for young males. PepsiCo Americas Beverages is teaming with Complex Media on, with content "presented by Mountain Dew" and advertising handled by Complex. "This new digital destination will align everything we've done into a hub for youth culture," said Jamal Henderson, Mountain Dew senior brand manager.

View Full Article in:

New York Times (tiered subscription model), The

Published in Briefs:

SmartBrief Job Listings for Media

Job Title Company Location
Director, Sales Training & Enablement
Pandora Media, Inc.
Oakland, CA
Senior Manager, Marketing
New York, NY
VP, Membership Sales
Mobile Marketing Association (MMA)
New York, NY