A division of PepsiCo is consolidating brand content on a single online portal in a bid to make it a destination site for young males. PepsiCo Americas Beverages is teaming with Complex Media on Green-Label.com, with content "presented by Mountain Dew" and advertising handled by Complex. "This new digital destination will align everything we've done into a hub for youth culture," said Jamal Henderson, Mountain Dew senior brand manager.
PepsiCo starts a branded-content site for Mountain Dew
SmartBrief Job Listings for Media
|Director, Operational Enablement and Excellence||
Pandora Media, Inc.
|Sales Director - ROBLOX (New York)||
|New York, NY|
|Assistant Professor or Instructor of Advertising||
Loyola University Chicago
|National Sales Manager/Midwest||
American City Business Journals/The Business Journals