Wal-Mart strengthens Man of Steel augmented reality app

04/25/2013 | MobileCommerceDaily.com

Wal-Mart's Man of Steel Experience mobile application uses augmented reality to promote the upcoming Warner Bros. "Superman" movie as well as a digital comic book. Shoppers can use the app to take photos of in-store displays to create the illusion of standing with Superman and frame the photo for social sharing. "It still gives you that drive to retail component that we like, but you don't have to actually hold it up to a sign if your phone is GPS-enabled. We tried to simplify it a little bit," Wal-Mart's Brent Duwe says.

View Full Article in:

MobileCommerceDaily.com

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Mobile App Acquisition Manager
Publishers Clearing House
New York City & Port Washington, NY
Senior Product Manager - Mobile
Publishers Clearing House
New York, NY
Account Manager
Crain's New York Business
New York, NY
Custom Content Sales Director
Crain's New York Business
New York, NY
Director Client Success
Ahalogy
Cincinnati, OH