WPP eyes Publicis deal, wants more Twitter action

04/25/2013 | Adweek

WPP is considering making a deal with Twitter similar to the one forged by Publicis' Starcom MediaVest Group, CEO Martin Sorrell said. He added that WPP would watch closely as more details emerged about the Publicis deal, but that Twitter executives have said "it's not an exclusive deal."

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