National Geographic Channel hits "C-suite sweet spot"

04/26/2011 | Broadcasting & Cable

National Geographic Channel is telling advertisers and their agencies that the same viewers who are tuning into cable news programs also are watching the network's shows, such as "National Geographic Explorer," "Inside the State Department" and "Witness Japan." "When you think about audience, we have the demographics that are very natural fits for news advertisers," said Rich Goldfarb, senior vice president for ad sales at Nat Geo.

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