Why women's sports aren't a mainstream media focus

04/26/2011 | BlogHer.com

While women's sports, specifically basketball, has made great strides in gaining audience attention, media coverage isn't staying on the same pace. While Internet technologies are helping, there are still big hurdles in getting mainstream outlets to give female sports games equal footing in programming. And surprisingly, the increasing numbers of female journalists isn't a factor in changing the landscape.

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