B2B marketing budgets are expected to rise 6.8% this year

04/26/2012 | BtoB

Business-to-business marketing budgets should increase by an average of 6.8% in 2012, according to a Forrester Research forecast. However, fewer marketers will raise their budgets by more than 20% (16% of marketers) than lower their marketing budgets (19%), with the largest segment (27%) looking at a 10% to 19% increase.

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