Bluefin measures TV commercial buzz

04/26/2012 | Forbes

Bluefin Labs has introduced Signals Brand Edition, which monitors social media conversations about television commercials. "When you have data about both the brand as well as the TV network and show that commercials run in, then it becomes very powerful," said Bluefin's marketing vice president, Tom Thai. "That's the full picture."

View Full Article in:

Forbes

Published in Briefs:

SmartBrief Job Listings for Media

Job Title Company Location
Senior Manager, Advertising Technology Operations
Pandora Media, Inc.
Oakland, CA
Director, Operational Enablement and Excellence
Pandora Media, Inc.
Okaland, CA
Sales Director - ROBLOX (New York)
ROBLOX
NY
Programmatic Manager
A+E Networks
New York, NY
Assistant Professor or Instructor of Advertising
Loyola University Chicago
Chicago, IL