CEO's Apple store epiphany inspires J.C. Penney's strategy

04/26/2012 | Forbes

Changes at J.C. Penney stores under CEO Ron Johnson have their roots in an epiphany Johnson had while planning the first Apple store. Johnson's plan to merchandise Apple's gadgets according to customer lifestyle rather than product category is mirrored in Penney's ongoing transformation aimed at appealing to younger customers, writes Walter Loeb.

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