Google's ad model links e-mail and display formats

04/26/2012 | MediaPost Communications

Google is testing a novel ad format that allows e-mail marketers to connect campaigns to paid-search advertising. A click-able "Get offers" box displayed within ads will automatically generate a Google e-mail address to those logged in. Reliable-SEO's Terry Van Horne called it a "cost per action" model. Google earlier had tested a "subscribe to newsletter" button but has expanded it for such items as coupon offers.

View Full Article in:

MediaPost Communications

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Director of Product Management
comScore, Inc
Reston, VA
Director of Account Management
New York, NY
Digital Ad Operations Trafficker
A+E Networks
New York, NY
Mobile App Acquisition Manager
Publishers Clearing House
New York City & Port Washington, NY
Senior Product Manager - Mobile
Publishers Clearing House
New York, NY