Want to innovate like Hitchcock? Try changing the subject

04/26/2012 | Conversation Agent

Alfred Hitchcock had an annoying habit of changing the subject in the middle of discussions about particularly thorny problems, one of the filmmaker's regular co-writers says. His digressions were a deliberate attempt to change the pace and create an atmosphere that was more relaxed and, hopefully, more creative. "At first, I was almost outraged, and then I discovered that he did this intentionally. He mistrusted working under pressure," the writer recalls.

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