Consumers say Web ads are less annoying than TV commercials

04/26/2013 | eMarketer

More than 9 in 10 Web users say they've been annoyed by online ads at some point -- but they still see digital marketing as less annoying than TV ads, according to an InsightsOne survey of U.S. Web users. Six in 10 people identified their TVs as the source of the most annoying marketing messages -- narrowly more annoying than ads in e-mail and on websites, and markedly more annoying than social media advertising.

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