Experience, convenience dominate 2013 beauty industry trends

04/26/2013 | CosmeticsDesign-Europe.com

One of the major 2013 trends in the beauty industry is a shift that has consumers willing to pay more for an experience rather than looking only at value, according to market research from Euromonitor. However, consumers are also looking to save time, and as a result the market has been flooded with multifunctional products such as BB creams. Affordable luxury will also continue to be a trend in developed countries, the researchers say.

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