Hey, genius -- you need a marketing strategy

04/26/2013 | GreenBiz.com

Even the brainiest of sustainability thinkers need to have a solid marketing strategy underpinning their big ideas, writes Anna Clark. Ideas that nobody listens to or buys into are ultimately pretty useless, Clark notes. "[T]he more you share, the more connected you will become to the rest of the world and the greater impact you are likely to have," she writes.

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