Home Depot's Richard the Cat gives gardeners advice over social media

04/26/2013 | ClickZ

Home Depot is featuring a surly Richard the Cat reminiscent of the Grumpy Cat in its spring campaign that uses the hashtag #DigIn as Richard dispenses sometimes sarcastic gardening advice via social media. "The hashtag is a great way for us to centralize conversation and interact with people in a fun, personal way," a company rep said.

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