How salespeople can build customer loyalty

04/26/2013 | Impact Learning Systems blog

Sales representatives can provide value to customers in several ways, such as by offering them new insights, making the purchasing process as easy as possible and helping them avoid common pitfalls, writes Peggy Carlaw. Experienced sales representatives are particularly adept at helping customers deal with potential problems, so good compensation and other forms of support are necessary to retain your sales staff, Carlaw writes.

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