Mazda rolls out its first new brand campaign in 13 years

04/26/2013 | Advertising Age (tiered subscription model)

Mazda's first all-new brand campaign in 13 years presents "Game Changers" such as Olympian Dick Fosbury and surfer Laird Hamilton to highlight the automaker's innovation, first for the 2014 Mazda6, then for the full line. Mazda will start with a heavy television schedule of the Garage Team Mazda agency spot then migrate to more digital media, says Russell Wager, Mazda vice president of marketing.

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