Report: Local TV ad revenues expected to rise 12.5% by 2017

04/26/2013 | MediaPost Communications

Traditional TV advertising revenues for local stations are expected to increase 12.5% to $21.5 billion in the next four years, BIA/Kelsey reports. Also, digital TV advertising is expected to rise from this year's $700 million to $1.1 billion by 2017. "We expect the pace to normalize this year, but continue its upward trend to prerecession numbers, in part due to online revenues," said BIA/Kelsey's Mark Fratrik.

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