Survey: Retail gives online advertisers the best chance to connect

04/26/2013 | Bazaarblog

Consumers are more open to advertising messages when they're shopping online than they are when doing any other online activity, provided the ads are relevant, according to a recent survey from Aisle A. "Retailers or publishers at the bottom of the sales funnel are sitting on valuable, engaged audiences for advertisers," said Aisle A VP Craig Tech.

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