Tips for identifying and selling to ideal customers

04/26/2013 | Inc. online (free registration)

In order to attract more customers, it's essential to identify the customer who not only wants your products but would also feel better after purchasing them, according to sales expert Brian Tracy. Next, it's crucial to differentiate your product from that of your competitors so that when you find your ideal customers, you can explain why you are unique. You also should not waste time going after customers who cannot afford or would not be able to effectively use your product.

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