Wal-Mart and Disney join for "Avengers" in-store AR experience

04/27/2012 | MobileCommerceDaily.com

Wal-Mart is joining with Disney for an in-store augmented-reality campaign incorporating the studio's upcoming movie "The Avengers." Customers are invited to download the Super Hero Augmented Reality application, which includes social media links, and engage in an in-store scavenger hunt for images of the superheroes. As they roam Wal-Mart stores, players can point their phone cameras at superhero images to acquire that hero's powers and a chance at winning the game.

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