To get and keep female investment clients: Ask, listen and learn

04/27/2013 | RIABiz.com · RIABiz.com

Women control an increasing share of the investment pie, an estimated $22 trillion by 2020. However, advisers who don't understand how to communicate with female clients risk losing their business, financial commentators say. One columnist recommends creating a focus group of female clients. When women recognize a desire to commit to their issues, they will become loyal clients and recommend you to their friends, experts say. "Ask, listen and learn," they advise.

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RIABiz.com · RIABiz.com

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