Miller hops to agency to create competitive ad

04/28/2006 | Advertising Age (tiered subscription model)

SAB Miller shifted into overdrive upon reading a report in Wednesday's Wall Street Journal that rival brewer Anheuser-Busch is upping the hops quotient in its signature brews, Budweiser and Bud Light. Reportedly, SAB Miller contacted ad agency Crispin Porter + Bogusky, Miami, and requested prints ads poking fun at Bud's changing recipe. The ads could break nationally this week.

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