Nestle strategy regarding Nespresso rivals: Stay the course

04/28/2010 | Financial Times (tiered subscription model)

Nespresso's chief executive said, "Our response is not to respond," when asked how the company would cope with competitors to its Nespresso coffee pods. Previously, only Nespresso pods worked in Nespresso machines, but now Sara Lee and Ethical Coffee are launching compatible but less expensive alternatives.

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