Why Apple should stop keeping secrets

04/28/2010 | PCWorld Business Center

Apple's obsession with secrecy is bad for business, writes David Coursey. Sure, it helps the company whip its fans into a frenzy before each product launch -- but it also creates an unnecessary barrier to uptake, and it leaves business clients reluctant to trade their PCs and Blackberries for Apple's shiny toys. "Apple is literally grabbing defeat from the jaws of victory," Coursey writes. "Macs ought to be far more common in business than they are, and it's Apple's fault that they aren't."

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