Ad Age honors 83-year marriage of BBDO, Hormel

04/28/2013 | Advertising Age (tiered subscription model)

Few marriages of any sort last 83 years, but the pairing of Hormel Foods and BBDO has, earning the two top honors in Ad Age's first agency-client-marriage contest. There have been bumps in the relationship, but Hormel has stuck it out rather than launch reviews. "When a client fires an agency, [they] lose all of the good people along with the few that have disappointed him. It's smarter, and more fair, to deal with the problem than to terminate the entire agency," former Hormel CEO Joel Johnson said in the company's submission to Ad Age.

View Full Article in:

Advertising Age (tiered subscription model)

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Chief Revenue Officer
Chief Revenue Officer - NY, Denver or San Fran
New York, Denver or San Francisco, NY
Senior Manager, Advertising Technology Operations
Pandora Media, Inc.
Oakland, CA
Director, Operational Enablement and Excellence
Pandora Media, Inc.
Okaland, CA
Sales Director - ROBLOX (New York)
Programmatic Manager
A+E Networks
New York, NY