Ad Age honors 83-year marriage of BBDO, Hormel

04/28/2013 | Advertising Age (tiered subscription model)

Few marriages of any sort last 83 years, but the pairing of Hormel Foods and BBDO has, earning the two top honors in Ad Age's first agency-client-marriage contest. There have been bumps in the relationship, but Hormel has stuck it out rather than launch reviews. "When a client fires an agency, [they] lose all of the good people along with the few that have disappointed him. It's smarter, and more fair, to deal with the problem than to terminate the entire agency," former Hormel CEO Joel Johnson said in the company's submission to Ad Age.

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