Ad Age honors 83-year marriage of BBDO, Hormel

04/28/2013 | Advertising Age (tiered subscription model)

Few marriages of any sort last 83 years, but the pairing of Hormel Foods and BBDO has, earning the two top honors in Ad Age's first agency-client-marriage contest. There have been bumps in the relationship, but Hormel has stuck it out rather than launch reviews. "When a client fires an agency, [they] lose all of the good people along with the few that have disappointed him. It's smarter, and more fair, to deal with the problem than to terminate the entire agency," former Hormel CEO Joel Johnson said in the company's submission to Ad Age.

View Full Article in:

Advertising Age (tiered subscription model)

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Director, Industry Initiatives (Digital Video and AdvancedTV)
Interactive Advertising Bureau
New York, NY
Digital Ad Operations Specialist
Crain Communications
Nationwide, SL_Nationwide
Senior Manager, Marketing
IAB
New York, NY