Chains weigh pros and cons of 24-hour operations

04/28/2013 | Wall Street Journal, The

Restaurant franchisees stand to bring in more sales in some markets by operating around the clock, but they'll also pay more in wages and overhead to serve a less-than-regular late-night clientele, experts say. Franchisees for chains including McDonald's and Dunkin' Donuts have dramatically increased the number of open-all-night outlets; experts advise franchisees to get to know the rhythm of the neighborhood before deciding whether to extend hours.

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