Don't rush your e-mail subscribers

04/28/2013 |

To build up sizable e-mail subscription lists, business owners should offer sign-up opportunities in as many ways as possible, but they should avoid being too eager to capture their personal data up front, writes Rieva Lesonsky. "Customers will be more likely to provide personal details if they've grown to trust you and feel that they are getting something of value from your newsletter," she writes.

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