Nike lets Instagram users design shoes to match their photos

04/28/2013 | ClickZ

Nike has unveiled a shoe-customization service for Instagram users: PHOTOiD, a custom site that automatically generates Nike Air Max sneakers using color palettes that match users' submitted Instagram snaps. "It's more than a classic photo contest; they're really creating an experience for their fans," Instagram marketer Thibault Davoult says.

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