Tropical Smoothie Café is focused on growth in 2013

04/28/2013 | FastCasual.com

Tropical Smoothie Café has expanded its franchise since being acquired by BIP Opportunities Fund, opening 40 new locations and entering into 41 new franchise agreements last year. The company currently operates 336 locations and plans to open 40 additional units nationwide in 2013. "The combination of our well-managed growth plan, healthy menu innovation and effective marketing programs has set us at the forefront of the industry and continues to propel the brand's rapid expansion," CEO Mike Rotondo said.

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