U.S. ad growth is predicted to rise slightly through 2014

04/28/2013 | MediaPost Communications

U.S. advertising growth is expected to accelerate in the second half of this year and double its pace in 2014, according to Pivotal Research. Growth is pegged at 1% for the first half of 2013, rising to a 1.4% rate in the second half, which would mean full-year growth of 1.2%. Pivotal senior analyst Brian Wieser predicts a 3.2% growth rate next year, led by digital ad growth momentum.

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