Vistar's OOH programmatic buying attracts industry eyes

04/28/2013 | Wall Street Journal, The

Vistar Media is among the companies selling digital outdoor displays such as those owned by Titan in urban transit stations, malls and elevators, all via uncomplicated computer bidding. Other out-of-home display companies are watching the trend closely, although some are concerned that programmatic buying could drive the price of outdoor ads down as it did online, despite having finite inventory.

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Wall Street Journal, The

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