YouTube lowers prices to win over TV marketers

04/28/2013 | Advertising Age (tiered subscription model)

YouTube is lowering the spending commitment advertisers must make in order to sponsor channels, in an apparent bid to win over a broader swathe of TV advertisers. Last year, YouTube asked advertisers to commit to spending at least $10 million in order to secure sponsorship deals; this year, the price will fall to $1 million. "Last year, we were rigid; we got a few big advertisers with huge checks," said YouTube sales chief Lucas Watson. "We got a lot of feedback about being inflexible, so now we are breaking them down into more manageable chunks."

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