P&G uses blogs to market children's deodorants

04/29/2005 | Advertising Age (tiered subscription model)

Procter & Gamble is launching a blog and sponsoring iPod giveaways through the Limited Too clothing chain, to promote its deodorizing Secret Sparkle Body Spray, which is aimed at preteen girls. In addition, P&G is running TV spots by Publicis Groupe agency Leo Burnett on the WB Network and MTV.

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