P&G uses blogs to market children's deodorants

04/29/2005 | Advertising Age (tiered subscription model)

Procter & Gamble is launching a blog and sponsoring iPod giveaways through the Limited Too clothing chain, to promote its deodorizing Secret Sparkle Body Spray, which is aimed at preteen girls. In addition, P&G is running TV spots by Publicis Groupe agency Leo Burnett on the WB Network and MTV.

View Full Article in:

Advertising Age (tiered subscription model)

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Director, Industry Initiatives (Digital Video and AdvancedTV)
Interactive Advertising Bureau
New York, NY
Digital Ad Operations Specialist
Crain Communications
Nationwide, SL_Nationwide
Account Executive, West Coast
DeviantART
Los Angeles, CA